About E-Myth Worldwide

We Know Small Business™

E-Myth Worldwide® is the pioneer and leading innovator of modern-day small business coaching, helping to improve the lives of millions of small business owners, around the world, for more than 30 years.

Based on the business development model created by E-Myth Worldwide founder and bestselling author, Michael Gerber, our proprietary approach to business success helps our small business owner clients transform their businesses into world-class operations.

Our approach has evolved over 30 years of intensive work. Not inside our heads, but inside our clients' businesses. Fast-growing businesses. Struggling businesses. High-tech, low-tech, no-tech businesses. One-person businesses and 200-person businesses. Businesses just like yours.

In other words, our programs aren't the product of some academic's ivory tower imagination. The E-Myth approach to business success is about practical, real-world knowledge that any business owner — regardless of industry or location — can implement real-time into their business for immediate results. We continue to innovate and advance our programs to meet the real-life demands of building and sustaining a small business.

Bottom line: We Know Small Business. Our proprietary approach to business success has helped improve the lives of millions of small business owners, around the world — and we can do the same for you.

There's Only One E-Myth®

A number of independent consultants and coaching companies reference E-Myth as their inspiration. Some even claim to use it as the foundation for their coaching methods. But make no mistake: there is only one E-Myth.

While others may have read The E-Myth Revisited, we wrote it.

While others try to use our Point of View, we developed it.

While others claim to offer our coaching programs, we are the original and exclusive provider of the E-Myth® Mastery series.

Our innovative method is widely imitated, but no one achieves the high standard of excellence, consistency and effectiveness of our programs or the client-coach relationship that we do here at E-Myth.

What is the E-Myth?

The "E-Myth," or Entrepreneurial Myth, is the flawed assumption that people who are expert at a certain technical skill will therefore be successful running a business of that kind.

• "I want to be my own boss"
• "I want to make more money"
• "I want to have have more time to enjoy my life"

Most small business owners assume that owning their own business will deliver on these goals.

It’s a common misconception that because someone understands the nuts-and-bolts technical work, they will similarly understand how a business providing that sort of product or service should function.

From the E-Myth point of view, small business owners struggle to achieve success because they are working in their business when they need to be working on their business.

Eventually the day comes when they realize that just as they invested time and effort learning  their technical skills, they now need to acquire business development and management skills.

For more than 30 years, E-Myth Worldwide has helped small business owners from every industry around the world gain the strategic perspective and develop the system strategies necessary to be successful.

Executive Team

Wendy Vinson President and Chief Operating Officer As President & Chief Operating Officer of E-Myth Worldwide, Wendy is responsible for setting the strategy and vision for E-Myth’s continued growth and innovation in delivering it’s proprietary and totally integrated small business development system to small business clients worldwide from the Company's headquarters in Santa Rosa, California. With over 15 years of experience in small business development and franchise management, which include leading E-Myth seminars around the globe and coaching business owners from companies of all sizes to success, Wendy is inherently able to understand and address the practical and real-world needs of E-Myth’s small business owner clients, looking at the business from the 'inside-out' as well as from the 'outside-in.' As a former small business owner herself, Wendy has first-hand knowledge of the challenges entrepreneurs face and the power that E-Myth’s programs and tools deliver to transform businesses, and lives. Prior to being named President and COO, Wendy served as VP, Client Services where she was responsible for designing and delivering E-Myth Mastery & Leadership seminars throughout the world for thousands of small business owners, mid-level managers, and corporate executives at Fortune 500 companies, earning her the special designation of "E-Myth Master" -- bestowed by virtue of having more "Front of Room" time with small business clients than anyone other than E-Myth founder Michael Gerber. Her audiences have included McDonalds Corporation, Allstate Insurance Company, Ace Hardware, Kansas City Life Insurance, Idaho Power, Mass Mutual, The Siegfried Group, Salomon Smith Barney, Ameriprise Financial Advisors, ASI Systems, and many more. She joined E-Myth in 1996 as an E-Myth Business Coach and has coached a variety of companies, helping them successfully implement E-Myth’s programs real-time into their business. Wendy began her early career working at Jenny Craig International where she gained an in-depth understanding of what it takes to deliver a consistent customer experience across hundreds of different locales, involving thousands of employees. Wendy holds a B.A. in Psychology with an emphasis in Organizational Development from San Diego State University.

Walter L. Good Chief Business Development & Strategy Officer As Chief Business Development Officer at E-Myth Worldwide, Walter is responsible for execution of all global licensing and distribution, managing all mergers and acquisitions and developing corporate growth strategies. Walter has contributed to the success and growth of companies of all sizes, having held senior-level roles with global Fortune 1000 companies as well as having created or managed more than eight start-ups or early stage technology ventures. His own experiences as a successful entrepreneur motivate him to help bring the E-Myth philosophy to as many entrepreneurs as possible, inspiring them to create their own world-class businesses. Since joining E-Myth in 2005 Walter has led several growth initiatives for the company, including developing national partnerships with the Small Business Administration, SCORE and a distribution and co-branding partnership with American Express. He has also been a key driver of E-Myth’s strategies to leverage technology to enhance the user experience and reach of E-Myth tools and systems to serve a continually expanding audience of business consumers around the globe. Walter has over 20 years of experience in the software technology industry in strategic roles with market leaders such Autodesk, Inc., Computer Associates, and Informative, Inc. In addition, he was a co-founder of MarketTools, the world's leading online market research company, where he managed the strategy and execution of the company's panel and sample business units, which served global consumer brands, including General Mills, Proctor & Gamble, Microsoft, and Nestle Walter has a degree in Business Administration and holds an MBA from San Diego State University.

Katherine Ahlborn Vice-President, Corporate Services In her role as Vice-President, Corporate Services, Katherine Alhborn oversees the Finance, Human Resources and Administration divisions of E-Myth Worldwide, managing the financial health of the organization to position it for growth in all areas of the business. Charged with meeting and exceeding client expectations while at the same time paying strict attention to bottom-line profitability, Katherine has "E-Myth'd" E-Myth’s finance department, streamlining processes for efficiency while maintaining exceptional client experience standards. In addition to her finance responsibilities, Katherine works with her Administrative and HR team to meet the needs of E-Myth's internal customers: employees. From celebratory events to making sure there's always fresh fruit available in the break room, Katherine and her team help create the company culture that has won E-Myth accolades from the local business journal as one of the best places to work several years in a row. A 15-year E-Myth veteran, Katherine joined the company as an Accounting Assistant and has been promoted to positions of increasing responsibility within the Finance and Administration departments of the organization over the course of her career, culminating in her promotion to Vice-President, Corporate Services in 2007. Prior to joining E-Myth, Katherine worked in the accounting departments of 21st Century and Chevron. She holds a degree in Business Administration from California State University, Chico.

Management Team

Tim Aboudara Sales Manager Tim manages the relationship portion of the client engagement process and is responsible for leading the sales team of E-Myth Business Advisors who place new clients into E-Myth programs. He has over 30 years of sales and management experience including 17 years in the wireless business and 16 years managing his own family business. Tim holds a B.A. degree in Management and an MBA from Saint Mary’s College of California. Colleen Arroyo Director of Coaching Operations Colleen is responsible for one of E-Myth’s most precious resources: E-Myth Coaches. She has been with the company for more than 13 years and under her direction, the coaching team exemplifies the E-Myth Point of View by “walking the talk” with streamlined and systematized processes that consistently and predictably deliver a world-class coaching experience, “on time, every time, exactly as promised.” Colleen has more than 25 years experience in operations and organizational management. She holds a B.A. degree in Sociology and Psychology from Whittier College. Stephanie Sheridan Director of Web Operations & Information Technology Stephanie manages the information systems and web application development team and is responsible for providing the strategic and tactical solutions that bridge the technology and business goals of the company. She has more than 10 years experience in program management, project management and web development. With extensive knowledge in Community Servers technology, Stephanie oversees the development and management of all e-commerce related projects. Belinda Barnes Human Resources Manager Belinda is responsible for the strategic oversight of all areas related to employee relations. Since joining the company in 2002, Belinda has been charged with the continued innovation, implementation and quantification of all the E-Myth Worldwide HR processes. She holds a B.S. degree in Business Administration from Sonoma State University. E-Mail Belinda

Michael Gerber

For Michael Gerber, that business is E-Myth Worldwide.

Michael founded the company that would eventually become E-Myth Worldwide more than 30 years ago to address a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help. Over the years, E-Myth has helped tens of thousands of small business owner clients to successfully transform their businesses into world-class operations.

Along the way, Michael authored many highly-acclaimed books including the bestselling business classic, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. Published in 1995, and now available in 19 languages, The E-Myth Revisited has become the indispensable handbook for millions of small business owners, franchisors, and entrepreneurs alike.

Michael Gerber the Entrepreneur

Michael Gerber is a shining example that the E-Myth Point of View works. He has “E-Myth’d” E-Myth. In other words, he created a successful business that does not rely on him. He created the business, but he is not the business. Michael started the company with a clear vision and once he achieved that vision, he turned the business over to others to run while he moved on to pursue his passion for all things entrepreneurial. True to the E-Myth Point of View, he has attracted and recruited a dynamic and passionate team of leaders who have taken the reigns of E-Myth Worldwide and continue the innovation and evolution of the company and its programs in order to improve the business and the lives of people around the world.

In E-Myth Worldwide, Michael created a stunning business that is a reflection of his entrepreneurial intent – a true asset that allows him the freedom to write, speak and work on multiple ventures. He remains committed to personal growth and the realization that a business owner's purpose in life can be actualized through his or her business. Now in his early 70s, Michael’s creativity, passion and energy for all things entrepreneurial have not subsided. In fact, he is bolder and less inclined to hold back...you can feel the heat in his latest venture, The Dreaming Room, where he challenges aspiring entrepreneurs to question everything they know.

Today, E-Myth represents the ideals of successful business ownership. What started as a vision has become a thriving business, a brand and a global community. No small feat for a business that could easily have become celebrity-dependant. Michael’s success should inspire countless practitioners who have created a business that relies on their personality and personal work to succeed. Yes, you too can create a world-class business that runs without you and E-Myth Worldwide can show you how. If you want to accomplish what Michael has with E-Myth Worldwide, we can work with you to help you work on realizing that goal.

Are you looking to make a difference in someone's life?

All current job openings are at E-Myth Worldwide's Santa Rosa, California, USA location.

If you are innovative, talented, and dedicated to making a positive impact on others, consider joining our evolving and fast moving company.

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