Embark™

Work On Your Business, Not Just In It

Are you fighting fires instead of planning for the future? Have you struggled to find good employees only to be disappointed by their performance? Are you working for your business instead of your business working for you?

The Embark program teaches you how to apply the business success principles from Michael Gerber’s bestselling book, The E-Myth Revisited. You’ll explore the Seven Centers of Management Attention™ business model and gain the practical skills and the strategic insight to start working on your business, not just in it.

• Learn to think strategically
• Use financial statements more productively
• Document systems to assure a consistent customer experience
• Understand the roles of Entrepreneur, Manager & Technician
• Identify your best customers and learn why they buy from you
• Turn frustrations into lasting improvements
• Use your time to its maximum value

It is the best $169 per month you can invest in your business.

Components

The 12-month Embark program includes

• An in-depth Business Assessment that profiles your leadership and business strengths and highlights areas for improvement
• 7 online courses in E-Myth's proprietary Seven Centers of Management Attention business success model
• 17 group workshops with experienced E-Myth Business Coaches

How it Works

Online Courses

• Embark is a suite of self-paced modules. Topics focus on The Seven Centers of Management Attention business model.

Group Workshops

• Attend regularly-scheduled, group workshops that correspond to specific course topics. Led by experienced E-Myth Business Coaches, these workshops will inspire you and keep you on the proven path to more money, more time and more life. Embark group workshops feature:

60-minute presentations Web conference format Toll-free phone access in the US & Canada Topics repeated regularly Option to attend as often as you like

Click below to listen to workshop samples (Flash 8).

Leadership: Develop your vision for your business Discover your strengths, declare your vision for the future and create guidance systems to stay on track. Workshops: Your Primary Aim - Summarize the source of your vitality, your commitment, and your passion Your Strategic Objective - Establish what your business will look like when its done Key Strategic Indicators - Develop the measurements and primary benchmarks you’ll use to gauge your business' progress Minimum time to complete: 6 hours*

Marketing: Understand your best customers Identify your most profitable customers - who they are, where they are and why they buy from you. Workshops: Product & Market Grid - Identify and understand your best customers Demographic Model - Find your customers' common characteristics Psychographic Model - Learn what drives your customers purchase decisions Minimum time to complete: 6 hours*

Money: Establish, track and maintain predictable cash flow Understand your financial statements, improve forecasting, budgeting and cash management, and learn how to plan ahead for upturns, downturns and growth. Workshops: Key Financial Reports: Income Statement, Balance Sheet, Cash Flow - Learn how to make full use of financial information Budget and Cash Plan - Use strategic financial planning to create profits Minimum time to complete: 5 hours*

Management: Assemble and motivate the right team Hire, motivate and retain committed employees with clearly-defined accountabilities. Workshops: Organizational Chart and Results Statements - Developing a schematic of your business structure that reinforces a common objective Position Agreements - Create more than a job description; define results, standards and expectations Minimum time to complete: 5 hours*

Client Fulfillment: Deliver on your promise...every time View your product from your customers' perspective and increase satisfaction and retention. Workshops: Product Profile & Feasibility - Define the perfect product in your customers' eyes Quality Management - Deliver on your promises systematically Minimum time to complete: 5 hours*

Lead Conversion: Develop the sales systems that turn prospects into customers Know the sales benchmarks and the most important responses your prospects need from you. Workshops: Purchase Decision - Anticipate the most critical needs of your prospects Lead Conversion Process - Identify the 5 key lead conversion steps Minimum time to complete: 5 hours*

Lead Generation: Create acute awareness in your target markets Systematically attract customers to your products and services. Workshop: Channel Selection - Advertise for the greatest return Minimum time to complete: 4 hours*

Trade-up Discounts

When you enroll in Embark , you have the opportunity to continue into the Mastery Impact!™ Coaching Program and/or attend an E-Myth seminar at significantly discounted prices. You can take advantage of these discounts at any time during the Embark program. Contact us for more information.

• Up to $1749 discount on Mastery Impact!
• 15% discount on Leadership Intensive Seminars

Mastery Impact!

Mastery Impact! is our flagship business coaching program that combines in-depth proprietary curriculum and worksheets with the regular guidance and support of your personal E-Myth Business Coach. With Mastery Impact! you'll get the full E-Myth experience and gain a powerful business coaching ally.

Leadership Intensives

These two-day seminars will dramatically transform the way you think about your business. Learn how to escape 'busy work' and build a strategic vision for your business. Leadership Intensives are held in the beautiful California wine country and feature a sumptuous winery dinner.

The comments and questions from other Embark call participants were stimulating and enlightening. The coaches are wonderfully seasoned with real-life experience. The course modules are efficient, effective and splendidly thoughtful. I can’t say enough great stuff about Embark.

—Marcia Keilee, Marcia Keilee Photography, Rainier, WA

Great Program! I finished my economics degree in Wroclaw, but only after taking this course did I really understand the usefulness of financial reports.

—Anonymous

The quality, tone and content of the tutorials was, in my opinion, priceless. I thought it was great!

—Karen Paiyo, Infolosophy, Australia

A structured program for moving your business to the next level. If you are disciplined in completing the work, you will get results.

—Anonymous

This was one of the most important courses that I have ever done. Thank you so much for your willingness to impart what you have learned about business and about life. Let me know how I can continue the relationship with your wonderful organization.

—Roy Marslier, Trinidad & Tobago

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